Whole Foods Market reveals name of new, lower-priced chain of stores

Whole Foods Market Inc.'s chain of new, lower-priced stores will be called "365 by Whole Foods Market", reports CBS News, a reference to the company's lower-priced house brand " 365 Everyday Value." Whole Foods (Nasdaq: WFM) Co-CEO Walter Robb told the Associated Press that the company had floated a number of possible brand names in trademark filings, such as Clever Egg, Small Batch or DailyShop. But in a twist, he revealed that those names were decoys. Interestingly, he reportedly then told reporters…
Morning Edition RSS Feed via http://www.bizjournals.com/memphis/blog/morning_call/2015/06/whole-foods-market-reveals-name-of-new-lower.html?ana=RSS&s=article_search

http://memphissmbmedia.blogspot.com/2015/06/whole-foods-market-reveals-name-of-new.html from Memphis SMB Media