Twitter, in play for new users, inks NFL content distribution deal

Fire up your football puns: In the wake of user growth challenges, Twitter has unveiled a two-year content distribution deal with the National Football League. The deal is the first multiyear partnership that Twitter has forged with a major media company. The NFL partnership is an extension of Twitter’s Amplify program, a social television initiative originally launched in 2013. Glenn Brown, Twitter’s head of Content Partnerships, said the deal aligns well with existing fan experiences: “Over…
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