How Apple's software updates affect the advertising industry

Such a great post on Ad Age about what happened at Apple’s WorldWide Developer Conference: Apple, Google and others build products that in some way shape how people use technology, and those products in turn must adapt to trends in consumer behavior. Recent trends include: how notifications are becoming the most powerful way to reach consumers with time-sensitive updates; the shift toward messaging apps as the main conduits for communication and content sharing; connected devices getting better…
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