Wells Fargo considers robo advisory service

Wells Fargo & Co. (NYSE:WFC) is considering offering a robo advisory service in its private wealth arm. Automated investment services have sprouted in the San Francisco Bay Area, where Wells Fargo keeps its headquarters. Those include Wealthfront, Personal Capital, SigFig, Robinhood and FutureAdvisor. All rely on software and server technology to handle key aspects of money management. A client of these services typically answers some questions about risk and goals, and an algorithm builds a tailored…
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